J. Cole released the music video for “Trae The Truth In Ibiza” on Wednesday, July 12. The song first debuted on Might Delete Later. As suggested by the song title, the video included low-quality camera footage of the North Carolina native and his “Children of Men” partner while on a trip to Ibiza.
Cole gave some background information regarding the recordings in the first clip. The date [of the video that Trae tha Truth shared] caught my attention. That was July 5, 2012, folks. I gave Scott a call,” he said. “Hey, Scott, head to the drive and see if we have anything from July 5th, 2012, or something.” First, he discovered conversations about No I.D. in late July. “Nope, that’s not it,” I say. “Wait, there’s another folder,” he remarks. The plane was the first of that s**t. The jet carrying us lands in the opening picture.
Might Delete Later’s “Trae The Truth In Ibiza” is the first song to have stand-alone graphics. Cole first released snippets of songs like “Crocodile Tearz” and “3001” on vlogs that were posted in February and March, respectively. Contributions to the project itself came from Daylyt, Ab-Soul, Ari Lennox, Gucci Mane, Central Cee, and Bas. About a week after its release, “7 Minute Drill,” which was originally intended to be the LP’s final cut, was taken down from streaming platforms. Cole issued an apology at the Dreamville Festival in 2024 for making disparaging remarks about Kendrick Lamar in the single.
Cole informed the audience, “I’m so proud of [Might Delete Later], except for one part.” I think to myself, “Man, that’s the lamest s**t I did in my f**kin’ life, right?” when I look at that particular part of it. Furthermore, I am aware that not everyone wants to hear this. Even though he hasn’t been visible much since, Cole has contributed his vocals to songs by other musicians. He made appearances on Tems’ “Free Fall,” Cash Cobain’s seductive drill single “Grippy,” and Future and Metro Boomin’s “Red Leather.”
