Inside the cutting-edge marketing firm Color Creative, LLC, there’s a unique community called Big Trouble—a collection of artistic freaks who use their intense video gaming passions to create content that people connect with. Big Trouble delves deeply into the gaming world, speaking the language of gamers and providing content that sparks their creativity, covering everything from the newest gaming trends to the most specialized subcultures.
As Color’s specialist subsidiary, Big Trouble is the growth of the latter, created out of a shared passion for gaming and forging a unique identity in the wider marketing and advertising world. Color started as a group of independent filmmakers that wanted to transform the way big businesses created video. The Color team has been collaborating directly with gaming businesses since 2016. They hadn’t, however, given this section a clear identity.
Color made the decision to brand its gaming-related activities as Big Trouble in order to differentiate them from one another. It is home to indie developers, ardent gamers, and former AAA cogs who push limits and expand the possibilities of creative expression in the gaming business by bringing games into their very souls.
Thanks to Color’s vibrant founder Elie Goral, punk rock roots and irreverent tone are reflected in the term “Big Trouble.” It symbolizes the agency’s philosophy of supporting genuineness and maintaining a playful attitude while appreciating the creativity and pleasure that go into their work. As a gaming division, the moniker essentially sums up the team’s essence, which is a blend of unbridled inventiveness and sardonic humor that characterizes their method of producing content.
Big Trouble provides services made to specifically address the demands of the gambling sector. It is not in the business of generating generic content; rather, it specializes in developing original concepts that are painstakingly investigated and jointly discovered. Big Trouble makes certain that every piece of content speaks directly to the audience’s sensibilities because the team is made up of industry experts and gamer souls who have a deep understanding of gaming culture.
The interdisciplinary team uses their knowledge to provide services in 3D modeling, animation, and design motion. Creating immersive experiences with hundreds of assets or starting from scratch is a task they gladly accept. Big Trouble is renowned for pushing limits because its creations reside in a realm where unfathomable emotions, unattainable hues, and heretical physics meet to produce captivating experiences.
Game capture is another of Big Trouble’s much-desired services. The group of enthusiastic, proficient, and well-versed in game mechanics players encapsulates the spirit of gaming in order to provide visually appealing and entertaining material. In addition to offering a wide range of services and specialized personnel, Big Trouble stands out for emphasizing maximal agility and cultural immersion. The crew can converse with clients in a genuine and comfortable manner since they themselves are the audience, having spent years enjoying gaming both on and off the work.
Big Trouble, on the other hand, takes great satisfaction in its agility, providing a quick-thinking approach to projects that enables quick iteration and adaptation. It can expand its workforce and multiply its talent as needed because it has access to Color’s wide network of full-time creatives.
Big Trouble plans to keep utilizing the ardent enthusiasm of its staff for gaming culture to produce engaging experiences for users. This offers a new and innovative method for creating gaming content.
