Ecommerce Growth Marketer

At Texture Science Labs, we specialize in pioneering hair innovations that empower women to enjoy hair glam every day. We empower women to embrace their beauty with innovative, high-quality wigs and beauty products.

Role: Hybrid (2 days on-site)

Job Description

• We are seeking an experienced growth marketer with strong technical skills, a strong background in conversion rate optimization and revenue optimization, experience executing initiatives to convert and retain customers, and the ability to use analytics tools well to make decisions.
• You will collaborate closely with multiple teams, including the content marketing team, which comprises social media, UGC/influencer management, and content creation.
• The ideal candidate will be responsible for managing our Shopify storefront and managing marketing campaigns that promote products on our website via the following channels: SEO, email automation, and Facebook ads.
• This role requires a high level of creativity, attention to detail, and expertise in various digital marketing tools and platforms.

Responsibilities

• Ensure all installed Shopify apps and third-party tools function correctly without breaking site performance
• Manage tool setup, app integrations, and configurations (e.g. upsell apps, reviews, loyalty tools)
• Manage email automation workflows (Klaviyo or equivalent) from triggers to segmentation logic to revenue optimization.
• Build and maintain Zapier automations for cross-team workflows and internal productivity
• Monitor Shopify analytics, GA4, Hotjar, and other tools to diagnose drop-off or conversion issues
• Serve as the technical point of contact for internal teams with website/tooling requests
• Plan and execute digital marketing activities across SEO, email automation, and direct response ads.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Brainstorm new and creative growth strategies using the tools at your disposal.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Be the responsible party on issues related to Shopify management and own the conversion rate optimization of our Shopify website.

Qualifications
Education and Experience:

• Bachelor’s degree in engineering or math or a related field.
• At least 3 years of experience actively working on email automation, SEO, and Facebook ads.
• Experience managing or running an online store on Shopify or Woocommerce
• Proven working experience in digital marketing (Facebook ads, SEO, email automation), particularly within the ecommerce industry.
• Experience in optimizing landing pages and user funnels.
• Experience with creative analysis and creative testing as it pertains to Facebook ads.
• Solid knowledge of website analytics & SEO tools (e.g., Google Analytics, Ahrefs)
• Experience using email automation tools and setting up email flows to convert and retain customers.
• Ability to use spreadsheet formulas well to enhance your productivity
• Bonus: Experience profitably spending $20,000+ monthly on direct response ad campaigns specifically on the Facebook ad network.