Digital Marketing Associate

Gamma Mobility is a mobility-fintech company fueling the dreams of gig workers across Africa. We empower riders and drivers with vehicles and financial services through innovative solutions and strategic partnerships. With thriving hubs in Nigeria and Ghana, we’re rapidly expanding and we would like you to be a part of our journey.

Position Summary

• Are you a creative and analytical digital marketing professional passionate about building impactful online experiences? Join Gamma Mobility, a fast-growing leader in asset financing across Africa, as our Digital Marketing Associate.
• In this role, you will design and implement innovative strategies to enhance our online presence, foster engagement, and drive growth across Nigeria and Ghana.
• You’ll be instrumental in crafting campaigns that resonate with our audience, ensuring Gamma Mobility continues to lead in transforming gig workers’ lives.

Key Responsibilities
​Content Creation & Distribution:

• Ideate and produce high-quality, engaging content tailored for social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to boost audience engagement and brand visibility.
• Manage content calendars, ensuring timely and consistent posts for Gamma Mobility
• Leverage tools like Canva, Adobe Creative Suite, or video-editing platforms for visual and video content creation.

Social Media Management:

• Maintain an active and professional presence across social media channels.
• Respond promptly to comments, messages, and queries, building a strong rapport with the online community.
• Use analytics platforms (e.g., Google Analytics, Meta Insights, Hootsuite) to track performance metrics such as engagement rates, follower growth, and audience sentiment.

Campaign Management:

• Plan and execute high-performing digital advertising campaigns on platforms like Meta (Facebook/Instagram Ads) and Google Ads.
• Continuously monitor, analyze, and optimize campaigns to maximize ROI and user acquisition.
• Develop A/B testing strategies to identify winning creatives and ad placements.

Branding & Launches:

• Support product launches by coordinating communication strategies, promotional materials, and event activities.
• Ensure all digital and physical materials align with Gigmile’s brand guidelines, maintaining a consistent visual identity.

Collaboration & Strategy:

• Partner with the Business Development and Product teams to align marketing efforts with organizational goals.
• Contribute to developing acquisition strategies and innovative approaches to raising brand awareness in Nigeria and Ghana.

Requirements

• 2+ years in digital marketing, preferably in startups, fintech, or fast-paced environments.
• Proficiency in social media management tools (e.g., Buffer, Hootsuite).
• Strong grasp of Meta Ads, Google Ads, and campaign optimization.
• Excellent copywriting and content creation abilities.
• Analytical mindset to interpret metrics and adapt strategies.
• Self-driven, detail-oriented, and passionate about storytelling and brand building.