Brand Manager

Red Bull was founded in 1984 by sports enthusiast Dietrich Mateschitz, who reportedly drinks up to 10 cans of it a day. In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, energy drinks. Nowadays Red Bull employs more than 10,400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself, and to make an impact. Find out why we’re different.

Responsibilities

• The Brand Manager is responsible for understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience, and per capita consumption.
• They work closely with the Marketing Manager to contribute to the annual business plan by creating, planning, and executing brand initiatives, the advertising plan, and new product and packaging launches whilst ensuring the brand is portrayed in the right way.

Requirements

• Bachelor’s degree, ideally in marketing or business.
• FMCG brand marketing skills, knowledge, and experience.
• Clear understanding of competitor activity and consumer behavior in a brand and FMCG context. Generates consumer insights and translates them into successful brand initiatives.
• Implements the business strategy successfully while managing associated changes and people processes. Strong analytical ability and commercial acumen to understand financial statements and market trends.
• Effective negotiation and interpersonal skills.
• High standard of integrity with a passion for the brand and commitment to Red Bull values.
• An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices.’
• Ability to focus and follow through on priorities and deliver quality results.
• Experience in managing people and teams.
• Experience in managing budgets.

Application Closing Date
Not specified.