Travis Scott received a large salary—eight figures—for his first seven European performances on his current Circus Maximus Tour.
Travis has made $23 million during the seven days, according to Billboard, which cites Live Nation figures. The concerts started on June 28 at GelreDome in Anthem, Netherlands, and included the superstar’s largest headlining event to date, a July 11 performance at London’s 48,000-seat Tottenham Hotspur Stadium.
The London performance achieved a $6.6 million revenue and shattered the stadium’s merchandise record.
Scott’s tour continues this Saturday, July 20, with a show in Cologne, Germany. From there, it will stop in Milan, Frankfurt, Madrid, and Lisbon, where it will play for three nights at the 20,100-seat MEO Arena.
Scott and Ken Griffey Jr. previously hinted at a partnership with Nike’s baseball and softball sub-brand, for which a new trailer has now been released. Despite being on tour, Scott hasn’t let his multi-media rampage stop.
The Texas native and the Seattle Mariners legend both starred in a Nike Diamond commercial on Thursday, July 11.
The video shows Scott batting at night in an empty arena until the former outfielder gives him some guidance: “Your shape isn’t too horrible, but would you like the key to know? You must take the plate and have faith in your ability to succeed.
Late in February, Travis Scott and Jordan collaborated to launch a pair of baseball shoes meant only for players in the Cactus Jack HBCU Classic, Scott’s yearly event. Two distinct shoe configurations were adopted, both staying true to La Flame’s recognizable orange, tan, brown, and white hues.
Earlier that month, he expanded his seemingly never-ending roster of corporate partnerships to include a sports stadium when his Cacti hard seltzer brand acquired the naming rights to the once-named Ballpark Of The Palm Beaches.
The Houston Astros and Washington Nationals of Major League Baseball use the stadium, which is situated in West Palm Beach, Florida, during their spring training. The Houston Chronicle reports that an agreement was reached with both teams. The 8,000-seat ballpark is now called CACTI Park Of The Palm Beaches as a result.
The rapper released a statement saying, “I am thrilled to be partnering with the Houston Astros and the Washington Nationals for Cacti Park of the Palm Beaches, especially with the official U.S. launch of Cacti coming up.”
