Multi-platinum producer Metro Boomin and dynamic musician Coi Leray have joined with AXE to unveil two limited-edition body spray cans.
Metro Boomin and Coi Leray have joined with AXE to offer two limited-edition body spray cans. Leray’s stadium tour ends this month, and Boomin’s tour concludes next month. Both multi-platinum recording artists have completed stadium tours this year.
A few months ago, the two gifted creatives collaborated on their first-ever custom track with AXE, “Enjoy yourself.” The smash track features poignant yet smooth production from the “Like That” super producer, and features the artist from “Players” rapping, “I like when he smell good, he do what a man should, it make me feel real good.” On August 22, AXE released special-edition cans of Black Vanilla and Blue Lavender from its award-winning Fine Fragrance Collection.
“This is a major moment for the AXE brand — a great new fragrance launch with Black Vanilla, supported by the release of a campaign featuring two of the most on-trend artists in music and a fantastic track that we know fans are going to love,” said Caroline Gregory, global brand director of AXE, in reference to the company’s first collaboration.
Metro clarified, saying, “I’m excited to share what we’ve been working on with the world because Coi and I already have great chemistry from our previous collaboration.” Leray clarified, saying, “I’m all about boosting self-confidence, so it means a lot that I can share a message of self-expression with my fans as the first female face of the brand.”
Both cans have distinctive designs created by the contributors to highlight their individuality. The rapper “Blick Blick” has been circulating on social media due to her recent reconciliation with Trippie Redd. Through their X and Instagram pages, the two celebrities have been showing each other a lot of love. While serving as a support act for Jhené Aiko on her “The Magic Hour Tour,” Leray posted a video of herself kissing Trippie on stage.
Riding high from his co-headlining tour with Future in support of their two studio albums, WE DON’T TRUST YOU and WE STILL DON’T TRUST YOU, the 30-year-old is touring the country. A-list celebrities like ASAP Rocky, Rick Ross, J. Cole, Travis Scott, The Weeknd, and others made dynamic cameos in the projects.
In honor of this special launch, the two celebrities revealed the cans including exclusive content on their TikTok channels. The cans, which retail for $7.98 while supplies last, will only be sold in Walmart shops across the country beginning in September.
View their “Fit Check” commercial below, which was produced by the Martin Agency!
